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Melbourne, Australia

Crust franchise cleans up at ActionCOACH My Business Awards

Australian Franchise News – 08-10-09


Crust Gourmet Pizza Bars scooped the major award for Outstanding Excellence at the ActionCOACH My Business Awards in Sydney last Friday 2 October, in recognition of its outstanding achievements in business excellence across all the categories.
The gourmet pizza take-away franchise also won the Best Retailer category, which was awarded for its strategy for sustainable growth and its ability to grasp business opportunities and convert them into sales. Crust was up against some of Australia’s biggest brands across all categories including, Bakers Delight, Pizza Capers and Dinkums Print and Design.
The ActionCOACH My Business Awards recognises SME businesses and franchises that excel across all areas of business practice. This year the publication received over 500 entries and these were filtered down to 30 finalists.
Last year, Crust was a finalist in the Best Retailer category and this year’s win reflects Crust’s achievements over the past 12 months, which has seen the burgeoning franchise almost double in size.
Costa Anastasiadis, founder and managing director of Crust Gourmet Pizza Bars said the business has been going through a strong growth phase. “We only had 19 stores when we applied for the awards last year and now we have 37 stores across the Eastern Seaboard, which has been a major achievement for us.
“Our aim is to provide customers with healthier, higher quality pizzas that are delivered on time every time. We work hard to stay on top of consumer trends to ensure we are supplying the best produce to our customers.
“This year, we launched our Upper Crust range in response to the demand for higher quality takeaway food due to the GFC.  The range includes six new gourmet varieties and is of the quality you would find in a top restaurant made with the freshest and best quality ingredients.
“The Outstanding Excellence Award means a lot to our business as it recognises all that we achieved over the last 12 months,” Anastasiadis added.
The Best Retailer and Outstanding Excellence My Business Awards are a very welcome addition to Crust’s list of outstanding achievements for this year. The Group was listed in Smartcompany’s Smart 50 as well as BRW’s Fast Franchises listing in 2009. Anastasiadis has been recently listed within BRW’s Young and Rich list for the second year to add to his numbering entrepreneurial accolades including, Anthill’s 30 under 30 and a finalist in the Ernst & Young Young Entrepreneur of the Year Award.

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