Australian Franchise News – 04-11-10
Shoppers in Sydney can now look forward to a delicious new array of mealtime happiness. Crust Gourmet Pizza Group has opened its first ever food precinct/food hall retail outlet at Sydney’s new prestigious Westfield shopping development on Thursday 28 October 2010.
Set against the backdrop of an iconic retail environment, Sydney shoppers can now explore international fashion while being able to savour their favourite gourmet pizza at Westfield Sydney’s food precinct. Crust’s presence at Westfield Sydney enables time-poor young professionals, discerning shoppers across retail locations and families who are looking for a healthier lunch alternative to receive a delicious, high-quality gourmet pizza slice fresh out of the oven.
Customers can purchase Crust during the day, as a quick service product, which is an exciting new concept for the Crust group. To service the fast-paced environment of a food precinct/food court, customers can enjoy pizza in the traditional ‘al Taglio’ style (pizza by the slice), cooked in front of you and served alongside your choice of fresh salads for a quick and tasty lunch or snack.
Pizzas are freshly made, put on display and cooked to order. The majority of the pizzas available at Crust’s Westfield Sydney food precinct are from Crust’s core menu but there will also be rotational trialling of new pizza varieties, developed by Crust’s Creative Head Chef, Peter Augoustis.
Crust Gourmet Group’s CEO, Michael Logos, sees Crust’s first retail food precinct store as a taste of things to come: “Westfield Sydney is a logical first progression concerning the expansion of our market into retail shopping locations. Set to be one of the most significant shopping environments in Australia, the first phase of the new Westfield Sydney development is a strong fit for our brand.
“Because of the premium nature and feel of the food precinct development and the fact that Westfield sought high quality retailers, we are proud to add Westfield Sydney as the first retail food precinct outlet to our national footprint of stores.”
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