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Melbourne, Australia

Eagle Boys launches new store design

Australian Franchise News – 17-05-10


In a bid to improve the experience of pizza lovers and to capitalise on the latest in technology and design, Eagle Boys Pizza has begun rolling out its biggest store design makeover in its 23 year history.
For the customer, the new store design sees space maximised in the waiting area, additional customer seating, repositioned menu boards and inbuilt fridges.   Behind the scenes, streamlined kitchen areas improve pizza making efficiency.
Enlarged photographic images on the walls, along with natural wood and earth colours have been used to reflect the Eagle Boys’ “Real” brand.  
Following a successful trial of the design at Eagle Boys Calamvale (image below), it will now be incorporated into all new stores.  
The design will eventually feature in Eagle Boys’ 300-plus stores across the country as existing stores are refurbished.
Over 100 Eagle Boys stores will convert to the new image during the next 12 months.
Eagle Boys CEO Todd Clayton said the makeover was the most significant change to the store design since the pizza maker’s inception in the late 1980s.
“Today, food retailing is built on ‘customer-centricity’ – a focus on and an understanding of what customers want and need,” he said.
“About 50% of all sales are pick-up orders so customers are physically interacting with us at our stores.   For this reason, we need to ensure it is a positive experience which meets their expectations. A contemporary store design is just one part of this equation, along with great-tasting pizza and excellent service.
“The new design is not only functional for customers and for staff, but also makes the most of current trends in technology and style. By adopting a fresher and more eye-catching store design, we expect not only retain loyal customers but also attract new ones.”
Eagle Boys Pizza is one of Australia’s largest pizza makers and is 100% Australian-owned. It operates 303 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, and the Northern Territory, employing more than 4,000 staff and making more than 17 million pizzas a year.

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