An Australian Franchisee Case Study
Name: Sheree Coleman
Location: Sutherland Shire
Franchise: ScopeIT Education
Why did you go down the franchise route? And why did you choose your franchise?
I was attracted by having a support network and people who would both promote my business and encourage/mentor me in my business journey.
The moment I saw the advertisement for a ScopeIT Education franchise, I knew it was perfect for me. I was already passionate about teaching my own children to code, have always worked with computers and had tutored students in the past.
What did you do before taking up a franchise?
I have run my own video-production business in the past, had a television program on Channel 31 Sydney which I presented, edited and produced and have both business and psychology degrees.
How did you raise the finance?
Fortunately, I already had the funds in my bank account. I didn’t need to borrow or raise capital.
What training and support did you receive initially and ongoing?
There was quite a lot of online training, as well as face-to-face training with the executive team. I completed some on-the-job training, visiting some neighbouring franchisee classes. There is a lot of ongoing training, mostly online. That is to be expected being in the IT sector.
What is a typical day for you as a franchisee?
I am currently ‘on the front-line’ five days a week, teaching in classrooms across my territory. Back-end business tasks, such as accounting, book-keeping, emails, advertising, and a multitude of other tasks need to be completed of an evening or on the weekends. The aim is to take a step back from teaching full-time and pass these duties onto staff.
What challenges have you faced?
Building a reputation can be very difficult in the beginning. Once you have established yourself, it is crucial to maintain those relationships. It is hard work running your own franchise as well as family duties. As a single parent, I definitely know this to be true. At times you need to push yourself through sickness and fatigue, because this is your business and there is no calling in sick!
Has becoming a franchisee changed your life, if so how?
I am busier than I think I ever have been. It is a bit of a roller-coaster, and there can be times of uncertainty about the future. However, I have realised that I have a deep well of resourcefulness, drive and optimism. I am very proud of my accomplishments and love the journey.
What marketing/promotional tools do you use to grow your franchise?
Head office utilises social media platforms to promote our brand. Locally, I am a member of a number of different business networking organisations, I advertise in school newsletters, on banners in my local area, in the local newspaper, via an ever-growing customer-email base, through supporting local events, and even through visits by members of Parliament.
What differentiates your franchise from the competition?
Fortunately, ScopeIT Education currently is the only organisation doing what we do.
In your opinion, what makes a successful franchisee?
Someone who does not let opportunities pass them by, nor gets too down / depressed when things don’t pan out as they had hoped. You need to be able to pick yourself up quickly and move on to the next opportunity, even though things might seem bleak. In my field, public speaking and networking skills are vital, as is attention to detail and professionalism.
What advice would you give to someone thinking of buying their first franchise?
If possible, don’t just call current franchisees, but offer to buy them a coffee and sit down and have a thorough conversation with them. Do this with more than one franchisee. Your future experience as a franchisee might not be the same as theirs, but you will garner a wealth of knowledge about the company and what their day-to-day life is like from them.
What are your plans for the future?
To continue to grow and gain as much market-share as possible.
Would you do it again?
Yes, I would! It is not an easy journey by any means, but the hard-work makes the successes feel that much bigger.
Request information on franchise ownership of
ScopeIT Education franchise