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Melbourne, Australia

Expert launches one of the UK’s fastest growing franchises in Australia

Australian Franchise News – 28-10-16


Following in the footsteps of Remington’s Victor Kiam, who was so impressed with the shaver he “bought the company”, franchise consultant Carolyn Dufton is launching Maggie Moo Music in Australia this week.

Based on the highly popular Moo Music UK franchise model, Maggie Moo Music Australia will wow Aussie 0-5 year olds with its infectious songs, cute farmyard characters and sensory ‘moosical’ format.

Franchising professional Carolyn Dufton, from franchisingplus and Hire For Baby, came across the franchise in early 2016 when Moo Music UK franchisor Ant Parker asked her to help develop a strategy for expansion in Australia.

So impressed with the Moo Music franchise model, Ms Dufton decided to become the Australian franchisor (or head farmer).

“Over the years I have been offered many franchise business opportunities and nothing has tempted me, until now. Moo Music was just too good an opportunity to pass up,” Ms Dufton said.

“Parker had developed a low-key, low-cost franchise model that had grown to 160 franchises in just two years. That’s so impressive by any standard,” she said.

Maggie Moo Music Australia has already been successfully piloted in Australia by Gold Coast ‘Farmer’ and mother-of-one Kristy Imrie. Expressions of interest are currently being taken from potential farmers throughout Australia.

Ms Dufton has enlisted the support of marketing strategist and coach Belinda Jackson, who has bought the State Licence for New South Wales and the pair are now seeking expressions of interest from potential farmers throughout Australia.

“We have set an ambitious goal of opening 20 franchises in Australia by Christmas. Considering the interest we’ve had pre-launch, I’m really confident that Maggie Moo Music Australia is going to take off with a turbo boost down under,” she said.

Maggie Moo Music Australia runs fun, interactive music and movement sessions for 0 to 5 year olds and their parents, carers or grandparents. With more than 125 original songs, the program’s interactive ‘moosical’ sessions have been designed with early learning specialists to help young children gain confidence and develop memory, language and coordination skills in a fun multi-sensory way.

“I love the humour and warmth in the brand, but most importantly the fact that there is a range of over 125 songs for children that have been written by a professional songwriter and early learning educators really demonstrated the integrity of the brand,” Ms Dufton said.

The Moo Croo includes the franchise’s namesake Maggie Moo and her farmyard friends Henry Horse, Ollie Oink, Doris Duck, Holly Hen and Barry Baa who all love to sing, dance and make music. Other activities include ‘Moo Doos’ (parties) and ‘Messy Moo’ sessions (hands-on messy play), with the latter particularly beneficial for children who find it difficult to express their emotions, such as children on the Autism spectrum.

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