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Melbourne, Australia

Humble Aussie meat pie invited to econo-chic dinner parties

Australian Franchise News – 01-07-09


As Australians tighten their purse strings in response to the current economic climate, a new breed of ‘econo-chic’ dinner party throwers are turning to affordable, ready-to-go meal options to satisfy the hunger of their guests.
High on the list of new dinner party menu items is Australia’s humble meat pie, because of its robust flavours, generous proportions, convenience and affordable price tag.
Each year, Australians devour 260 million meat pies, averaging around 14 meat pies per person, and this number is expected to grow significantly over the next 12 months.
Michel’s Patisserie Marketing Manager Pia Harrison said in response to the emerging “econo-chic” trend, Michel’s would launch a new Family-sized Meat Pie on 26 June.
“Michel’s Patisserie’s hearty, home-style Family Meat Pies are made with quality cuts of chunky beef, filled with our secret gravy and wrapped in a flaky pastry bowl,” she said.
“In the current economic climate, more and more people are entertaining at home. Econo-chic parties are on the rise as friends realise that bringing a plate is a convenient, cheap and relaxing way to catch up with family or friends.
“That’s why we released a Family Meat Pie; they’re exceptional value, quality and convenience make them the perfect meal solution for a get together with friends or a family meal.
“As part of our winter promotion we’ve launched a Family Meat Pie and Apple Pie Combo for just $19.90*.  And with the brisk, cooler months settling in, this combination is perfect for an ‘econo-chic dinner party’, because it’s cheap, cheerful, delicious and so easy!”
The patisserie is expecting to sell over a tonne of Family Meat Pies this winter season – literally using over 120,000 kilograms of quality chunky beef, 120,000 litres of gravy and 320 kilometres of pastry to keep up with the demand.
The new family meat pie joins Michel’s winter menu, which also includes a new Family Apple Pie ($7.90), and Tomato & Basil Soup and Pumpkin Soup with a bread roll ($6.90 each).
* Available until 30 July 2009
There are more than 335 Michel’s Patisserie stores operating across Australia, employing about 3,100 staff and serving around 26 million cups of coffee and 9.5 million slices of cake each year. The Michel’s Patisserie franchise network is owned and managed by Retail Food Group (RFG), a leading Australian retail food brand manager and franchisor. RFG is the franchisor and intellectual property owner of the Donut King, bb’s café, Brumby’s and Michel’s Patisseries systems. 

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