Australian Franchise News – 22-07-10
In the competitive world of coffee Michel’s Patisserie has proven it’s a sip above the rest after consumer advocacy group CHOICE announced this week that Michel’s brews the best coffee of all Australian coffee chains.
As part of the independent test, CHOICE’s experts tasted espressos made from the standard beans at a range of coffee chains.
According to CHOICE: Michel’s Espresso beans were a clear winner, with a taste test score of 80%. Our experts commented on the “good colour” of its crema, its “smooth” flavour and “pleasant” aftertaste, with “no detectable bitterness”.
Michel’s Patisserie Marketing Manager Pia Harrison said an award-winning coffee blend and the team of talented baristas was the key to delivering Michel’s’ quality coffee.
“Our customers have always told us that we have the best-tasting coffee and so we’re thrilled that CHOICE agrees,” she said.
“Our internationally certified professional coffee tasters source the highest grade beans from specially selected coffee growers across the globe. In fact, our unique blend is sourced from a boutique grower in New South Wales, as well as those in Nicaragua, Brazil and Ethiopia.
“This ensures Michel’s Patisserie’s coffee blend is full-bodied and rich in flavour which appeals to the Australian palette. Michel’s Patisserie’s coffee blend is designed to stay away from the North American habit of disguising bitterness with sweet syrup flavorings, and instead to complement milk-based cappuccinos, flat whites and pastries.”
Ms Harrison said all of Michel’s baristas learnt the tricks of the trade at Michel’s Patisserie’s national barista training course to ensure consistent quality and taste.
“Michel’s baristas go through rigorous written and practical training programs before they can make coffee in store. We work hard to develop the skills and proficiencies of all our staff – from making the best soy macchiato to creating the tastiest double short black. Our baristas are some of the best in the town, making great tasting and great looking coffees.”
There are more than 335 Michel’s Patisserie stores operating across Australia, employing about 3,100 staff and serving around 26 million cups of coffee and 9.5 million slices of cake each year. The Michel’s Patisserie franchise network is owned and managed by Retail Food Group (RFG).
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