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Melbourne, Australia

Michel’s Patisserie’s Image Printer hits sweet spot at QSR Media Awards

Australian Franchise News – 23-06-17


Michel’s Patisserie’s custom-designed Image Printer has proven a technology masterpiece, taking out the coveted Best Digital Initiative Award at the annual QSR Media Awards in Sydney yesterday.

Brand manager for Michel’s Patisserie, Lisa Nicholson, accepted the award on behalf of the brand and said she is absolutely thrilled for the recognition the Image Printer has received within the industry.

“Our Image Printer has truly enhanced the take-home cake market by turning a simple cake into a work of art for our customers.

“We came to realise that creating and decorating cakes is not everyone’s passion and that some of our customers don’t necessarily have the time or skills to create beautiful, personalised cakes, which led the Michel’s Patisserie Product Innovation team to develop the easy to use, in-store Image Printer,” Lisa said.

The process is incredibly simple. Customers select a cake from the Michel’s cake range, supply a photograph via USB or email, or choose one from the extensive Michel’s Patisserie licensed image library.

The franchise partner then uploads the image onto the custom designed software system and adds any additional personal touches that the customer requires, such as text in a specific font or colour, or fun elements such as clip art from the clip art library.

Once the customer has checked and approved the final design, the image is loaded to the Image Printer, which then prints the exact design on edible paper, within seconds, to be pasted onto the cake. The result is a beautiful, custom-designed and personalised cake created on-the-spot, in-store and ready to go.

“The Image Printer was rolled out across our network of stores at the end of last year, enabling our customers access to lots of ‘oohs’ and ‘ahs’ moments when they see their cake masterpieces created by our state-of-the-art printing technology,” Lisa said.

“We have recently launched a monthly internal competition and have been flooded with very creative entries from franchise partners, showcasing the fantastic ability of the Image Printer to produce truly personalised cakes for their valuable customers.”

With their continued commitment to driving cake customisation and enhancing customer experiences, Michel’s Patisserie is leading the way in the whole cake market.

“We are constantly exploring and developing new technology that enables our customers to give their Michel’s cake of choice a unique, personal touch. Keep your eyes peeled for more exciting cake innovations from Michel’s Patisserie to come,” Lisa said.

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