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Melbourne, Australia

Sinking her teeth into a RAMS franchise

An Australian Franchisee Case Study


Lisa Frazer
NSW Central Coast
RAMS Hunter Coast
Why I chose franchising and RAMS franchise
I had worked in the corporate world all my working life, but felt there was something missing. I knew I wanted to be able to control my future and have something to sink my teeth into. I have always been confident in my own ability to succeed, so when the opportunity arose to be one of RAMS’ very first franchisees, I decided to back myself and jumped at the chance!

What I did before taking up my RAMS franchise
I worked in a variety of high level administration jobs; the most recent being in an international record company, which was a pretty dynamic environment.

How I raised the finance
We borrowed against our family home for our start up costs and working capital in the initial stages.

The training and support I receive from my franchisor
RAMS have always provided excellent training and support. In the beginning we undertook an extensive induction program and were given access to experienced loan writers to help develop our skills. Head Office was always available to answer any queries, and help solve any problems that arose. We were very fortunate in that aspect.
The challenges I have faced
Staff! It took us a long while, and quite a level of personnel turnover to assemble a great team – something we hadn’t counted on. Now we run like a well-oiled machine, and all of our employees strive to be the best, and make our business a success. We are very proud of them all.
My advice to someone thinking of buying their first franchise
Don’t enter into a franchise unless you are passionate about the product/industry. When you work for yourself, whether you intend to or not, you do eat, sleep and breathe it. If you are working in an industry that doesn’t stimulate you, your success will be limited.
My plans for the future with RAMS
To grow our market share, continue to maintain our reputation, and look after the people who are important to us!

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