An Australian Franchisee Case Study
Katherine and Leon were born and raised in China and separately decided to travel to Australia to continue their education. Katherine arrived a month earlier than Leon and travelled to the NSW central coast to study English. As fate would have it, Leon decided to attend the same language school, and Katherine became his tutor. They became firm friends and in 2002 they became a couple.
In 2005 they moved to Sydney where Leon commenced studying for a BA in Commerce at Macquarie University. Katherine had already received her degree a BA in Commerce for Accounting two years earlier.
Katherine then commenced work as a custom agent and Leon began his career as an accountant.
In 2008 they opened an Ezyway Tea shop in Centerpoint Tower, in the heart of the Sydney CBD. However the location’s high rent was challenging and in 2009 they sold the outlet.
In 2009 they purchased a business in Fairfield call Corn Club, which sells a range of corn products. The shop is currently under management and Leon still takes an active interest, handling the paperwork and deliveries.
In 2011 Katherine gave birth to Khole, and it was after this happy occasion, when Leon’s mother was visiting from China, that a visit to China Town changed their lives. Their love of gelato, combined with their business acumen, convinced the couple that purchasing a Gelatissimo franchise was their future, and they took over the Haymarket gelateria in May 2012.
Since buying the gelateria, their product knowledge has expanded and they have established relationships with existing and new customers.
As seasoned entrepreneurs, they decided after taking over the gelateria that it was time for a complete refurbishment, and they are delighted with its stylish new look.
Following their grand re-opening, Katherine and Leon intend to continue to delight their customers with regular free tastings, new flavour sensations and their renowned customer service.
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