United Franchise Group adds director role

The United Franchise Group, franchisor of Sign A Rama, has appointed Evan Foster to the new role of director of the group in Australia. 

 

As director Foster will oversee marketing, field support, national accounts and franchise developments for all the brands in the group, including Sign A Rama, EmbroidMe, Plan Ahead Events, Billboard Connection and Franchise Mart.

 

Foster reports directly to Walter Seltzer, vice president of global performance at the company’s headquarters in the US. Seltzer said of Foster’s appointment, “United Franchise Group has enjoyed tremendous success in the Australian market for the past 12 years. Evan was instrumental in the growth and support of our WA region and his leadership there and across the country made this an easy decision for us.  All Australian franchisees will now be able to benefit from the experience that Evan brings to the table.”

 

Foster joined the United Franchise Group in 2006 as marketing advisor for WA and in that role he oversaw double-digit growth every year for four years.  In 2008, he was appointed national marketing director. 

He will be working with a team of 13 support staff.

 

“Our success is driven by the hard work of the franchisees themselves and I feel privileged to be working with them,” said Foster. “This year we anticipate a growth in revenue of 10 percent or more for Sign A Rama and 15 percent plus for EmbroidMe, as well as growth in our other brands.”

 

Before joining the United Franchise Group, Foster worked in marketing for the Healthy Life franchise.

 

The United Franchise Group has more than 1,450 franchise locations in 50 countries.