Australian Franchise News – 23-05-12
Ali Baba, Australia’s leading kebab franchise has become the first quick service restaurant (QSR) to implement new point of sale (POS) technology designed to streamline and transform the retail management process.
The HiveMind POS software system has been selected by the nation’s largest kebab franchise to support planned growth as part of the major brand reinvigoration programme. With access to previously unobtainable data, the system developed by pioneering software company Shift8, promotes operational excellence designed to benefit the franchisor, franchisees and customers alike.
Specifically the system will provide Ali Baba with access to sales comparison data, sales reporting, occupancy and leasing reports, online dynamic rostering, benchmarking, back office tools, franchise management tools and assist with overall point of sale management.
Key benefits of the system include digital menu boards and display screens, online ordering capabilities and also enables implementation of Ali Baba’s new loyalty scheme due to launch in November 2012.
Dominic Cain, Operations Manager at Ali Baba, says “The shift to digital is a key step for the company and this system is the only one robust enough to withstand the ambitious plans we have for the next 10 years”.
Following a six month in-store trial, the company has begun a national roll out of the system and will complete the process by July 2012.
“The feedback from franchisees having trialled the POS software is that it’s quick and incredibly intuitive, allowing for smoother operations and improved efficiency. The system represents a $350k investment to our franchisees as well as our customers, it’s vital to the future success of the company”, continues Dominic Cain.
With greater access to consumer spending habits, Ali Baba will be able to tailor their menu to suit individual store locations nationwide. LCD customer display screens increase transparency and effectively deliver information to the customer. Back of POS advertising enables greater marketing capabilities such as special offers and integrated digital menu boards. For added convenience the POS system will also facilitate online ordering functionality.
The company-wide roll-out of the system will be employed in all 43 stores nationally.