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Melbourne, Australia

Australians prefer Eagle Boy’s pizza

Australian Franchise News – 01-07-09


Australians prefer the taste of Eagle Boys’ pizzas over those of Domino’s and Pizza Hut, according to an independent research report commissioned by the nation’s third largest pizza maker.
The random blind taste test research, conducted across Australia by an independent company, found that almost one in two Australians preferred the taste of Eagle Boys pizzas over comparable pizzas from both Domino’s and Pizza Hut combined.
Eagle Boys National Marketing Manager Scott Hamilton said the research confirmed feedback from customers that Eagle Boys pizzas tasted better because it used better ingredients and more of them.
“Two years ago we proved that competing pizza chains were pulling the wool over consumers’ eyes when it came to pizza size. Multinationals like Domino’s Pizza were selling smaller pizzas and expected customers not to notice. It was disgraceful and frankly, un-Australian,” he said.
“This time we wanted to prove that Eagle Boys pizzas’ were not only bigger, but they were tastier, too. But we needed proof. That’s why we decided to take to the streets to let Australian pizza lovers chew over it and decide once and for all whose pizzas tasted the best.
“Research proves we are onto a real winner with our bigger bases, fuller toppings, fresher ingredients and larger menu. Eagle Boys also honours competitor coupons, which means you get the best of both worlds – quality pizza at the best possible price.”
The independent research company randomly selected 420 pizza lovers off the streets from seven locations across the country for blind taste tests between 30 April and 3 May 2009. The research team asked random people to blindly taste slices of Eagle Boys, Pizza Hut and Domino’s BBQ Meatlovers, Supreme and Vegetarian pizza varieties.
“We know claiming to have Australia’s tastiest pizza is a big deal. To make sure no one was pulling the wool over pizza lovers’ eyes, we commissioned an independent research company and statistician to conduct the Australia-wide blind taste test,” Mr Hamilton said.
“I guess we don’t have to wonder how good our pizzas are any more… it’s now a fact! Australians prefer the taste of Eagle Boys pizza.”
Highlights from Pizza Preference Statistics:



Eagle Boys (%)
Pizza Hut (%)
Domino’s (%)
BBQ Meat Lovers



For more information on Eagle Boys’ Australia Prefers the Taste of Eagle Boys campaign, please visit .
Eagle Boys Pizza is one of Australia’s largest pizza makers and is 100% Australian-owned. It operates more than 280 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, and the Northern Territory, employing more than 4,000 staff and making more than 16 million pizzas a year.
Eagle Boys Pizza was named the nation’s 2008 Supreme Retailer by the National Retail Association and received the Best Franchise award for the second consecutive year.

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