Australian Franchise News – 15-05-12
As statistics indicate potential investors are shying away from buying traditional retail businesses, mobile businesses that allow owners to pursue customers are proving a viable alternative.
The world’s leading mobile coffee franchise, Australian-born Cafe2U, continues its pronounced growth around the country, and currently operates franchises in Maitland and Lakelands. Cafe2U has announced it is looking to increase its franchise base in the Newcastle area.
Cafe2U now has 121 franchises in Australia and continues to expand into city and regional areas. There are almost 60 franchises in the UK including Scotland, Ireland and Wales and 3 in their new market, the United States. Cafe2U has also recently established country master licenses in Germany and South Africa which are due to launch later this year.
“Mobile businesses similar to Cafe2U are thriving because we bring the service directly to the customer. This enables the customer greater flexibility and convenience as we come to them, instead of them going out of their way to a fixed location,” said Cafe2U Managing Director Derek Black.
“They offer a chance to work outdoors and are a lifestyle consideration. Newcastle offers a wonderful lifestyle change itself so we expect non-local as well as local investors to look at this opportunity. Not everybody wants to be stuck inside or desk-bound so a business like ours is a great alternative, particularly for the more suburban areas of Australia,” he explained.
Mr Black said the demand for franchises on the Central Coast underlined the competition for territories. “With four franchises operating close by on the Central Coast, there are no vacancies remaining there at this current point for further franchisees,” he said.
While growing the franchise further in Newcastle is a priority, Cafe2U also has territories available in the Taree, Port Macquarie and Coffs Harbour districts.
Cafe2U has another ace up its sleeve to attract franchisees. Coldcalling and sourcing new customers is taken care of by Cafe2U courtesy of its unique Acceleration Package.
The Acceleration Package provides support to achieve a sustainable, minimum turnover of $500 a day and provides new franchise partners with an income guarantee of $2500 a week for the first two weeks of business.
2012 marks the fourth consecutive year that Cafe2U has been listed as one of BRW Magazine’s Fast Franchises. Of particular significance is the fact that for the past two years, Cafe2U has been Australia’s fastest growing coffee franchise.
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