Australian Franchise News – 24-08-10
Crust Gourmet Pizza Bars will today launch across the Australian continent, opening its first store in Western Australia at 502 Hay Street in Subiaco to serve Perth residents, with plans to continue expansion in WA in the next year.
The leading pizza franchise already has a strong following across the Eastern Seaboard for serving high quality, healthier pizzas made with only the freshest ingredients and will now bring this offering to the Perth market.
The Subiaco store opening represents a major expansion for the burgeoning franchise, with Crust’s founders Costa Anastasiadis and Michael Logos aiming a to fill a market gap in healthier, gourmet pizza options.
“Western Australia is a natural next step for Crust. The economy is growing and the market is ripe for fresh, healthy takeaway options. Perth represents a major growth area for us. We’re undaunted by the distance, and are confident that our concept and pizzas will be as successful on the West Coast as they have been on the East Coast,” said Anastasiadis.
“We were the first takeaway pizza franchise in Australia to earn the Heart Foundation Tick of approval on six healthier choice pizzas and we know the higher quality pizza offering will appeal to Perth residents. These days people lead increasingly busy lifestyles and demand the convenience of a takeaway product but don’t want to compromise on quality,” Anastasiadis added.
Crust has focussed on expansion in 2010, and aims to have 80 stores by the end of this year. The franchise is set to open its first international store in Singapore later this month, launch its first store in Tasmania within the next couple of months and continue on a strong growth path in NSW, QLD, VIC and ACT.
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