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Melbourne, Australia

Donut King & Brumby’s GO! move into service stations

Australian Franchise News – 21-05-09


Australian food retailers Donut King and Brumby’s GO! will open new stores in the lucrative service station food retail market as part of its ongoing expansion strategy, owner Retail Food Group announced today.
ASX-listed Retail Food Group (RFG) is Australia’s leading retail food brand manager and franchisor, owning the Donut King, Brumby’s Bakeries, Michel’s Patisserie and bb’s cafe franchise systems.
RFG Head of Emerging Markets, Gavin Nixon said the first outlet of RFG’s franchise systems to open in a service station was a Donut King at Allendale, Cessnock in late 2008.
He said the model had proven successful, prompting the planning of additional openings.
“Donut King already has a well recognised donut and coffee offer with a strong presence in the shopping centre retail environment,” he said.
“Brumby’s GO! represents an evolution in the life of the Brumby’s Bakeries franchise system and has been developed to meet consumer demand for on the run single serve snack items. The Brumby’s GO! concept offers baked ready-to-go products, made fresh daily onsite, using Brumby’s Bakeries tried and tested recipes.
“Entering the service station food retail market is certainly a new direction for RFG and each of the franchise systems.”
RFG has confirmed two new outlet openings in New South Wales and potentially a further five in South Australia in the next 12 months.
“Mums and kids know and understand the Donut King and Brumby’s brands, but they also appeals to the Tradesmen and the Company Representative market.   Service stations’ highway position means customers can fuel up and go,” he said.
The Brumby’s GO! concept opened its first outlet in 2004 and now includes over 10 outlets throughout Australia as a sub-group within the 300 outlet plus Brumby’s Bakeries system.
As Australia’s largest specialty donut and coffee chain, Donut King operates more than 300 stores across Australia, employing over 4,600 staff and serving 30 million donuts to Australians every year. 

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