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Melbourne, Australia

Dymocks Chadstone opens a new chapter in books

Australian Franchise News – 02-06-16


Australia’s leading bookseller Dymocks celebrated the opening of its brand new store at Chadstone Shopping Centre, Melbourne’s largest premium shopping location, on 1st June 2016.

The Chadstone store is the first to open in a new location in Victoria in four years and the fifth store for Franchise Owners Michelle Lee and John Brock. Dymocks now has 17 stores across Victoria.

Designed for the 21st century, the space has been transformed into a luxury retail store, with sleek bookshelves, a modern light-filled interior and an elegant, waved ceiling designed to look like an open book.

Michelle Lee is delighted with the contemporary look of the new store.
“The store looks fantastic and will become a destination zone for Chadstone booklovers. It’s designed as a vibrant, welcoming space for customers to mingle and browse the shelves. Dymocks is constantly evolving its store design to keep pace with today’s customer.”

The innovative design extends to the front window, with interactive digital display screens which can be updated instantly to promote new releases, in-store events and special offers.

The opening of the Chadstone store builds an even stronger presence for Dymocks in Victoria. “We’re excited to expand our retail presence in Melbourne and look forward to offering the service, range and value that the well-read team of Dymocks prides itself on delivering,” Ms Lee said.

Customers are obviously impressed as first day sales exceeded all expectations. Ms Lee says the strong sales and positive customer feedback “reflects a strong resurgence back to the physical book, with sales of e-books and e-readers in steady decline.”

The future of bookselling in Australia is extremely positive. “Book sales continue to rise with Dymocks reporting strong sales growth over the last two years. These buoyant sales reflect Australians continued love of reading,” Ms Lee said.

“We pride ourselves on setting the standard in bookselling and our progressive retail approach has ensured our business success to this day,” she commented.

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