Australian Franchise News – 15-02-11
Eagle Boys Pizza has today (14 February) bolstered its online ordering capabilities with the introduction of a new Core Online Ordering system to support its new menu.
The Eagle Boys Pizza Core Online Ordering system, along with its Windows Phone 7 pizza app, forms part of a $3 million technological initiative set to position Eagle Boys Pizza as Australia’s online pizza restaurant of choice.
The new online ordering system is backed by a newly-constructed website with automated integrated point of sale (iPOS) capabilities, a new payment gateway, and customer database potential.
Eagle Boys CEO Todd Clayton said the system was a result of extensive research into online customer usability.
“Given the high penetration of home internet and the growing smartphone market, online ordering has hit new highs, forcing Eagle Boys to revamp its online ordering capabilities in-line with emergent technology,” Mr Clayton said.
“Eagle Boys Pizza customers are continually looking for easy to use, convenient ordering that suits their busy lifestyles,” he said.
“Overhauling our online technology capabilities has been a priority to satisfy customers’ growing appetite for convenience.”
Mr Clayton said the system’s supporting website was designed from scratch to include automated iPOS and online address verification, along with links to corporate news and events, store news and integrated calendars.
“The Core Online Ordering system will also include a new payment gateway that now accepts Amex and Diners Club cards in addition to MasterCard and Visa for added convenience,” he said.
“We’ve also established a customer database to provide customers the opportunity to register and subscribe for promotions and other electronic direct marketing (EDM) campaigns.”
Eagle Boys Pizza is Australia’s second largest pizza maker and is 100% Australian-owned. It operates more than 335 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT, and the Northern Territory, employing more than 8,000 staff and making more than 17 million pizzas a year.
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