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Melbourne, Australia

Escaping the rat race with Dominos franchise

An Australian Franchisee Case Study


Michelle Burow, 27
Single store franchisee
Domino’s Kingaroy, QLD
Prior to joining Domino’s I worked as a Site Manager for a BP Service Station and before that a Shift Supervisor for various Coles supermarket stores. After years of working for other people I realised I could either work hard for myself and reap the benefits or work hard for someone else and not receive any benefits. Once I came to the realisation the choice was clear for me, I wanted to run my own business and be my own boss.
When I started looking into franchising my only Domino’s experience had ever been as the customer. It took me two years of looking at all the different franchises available before I came across Domino’s. I had just ordered pizza for dinner and was sitting back relaxing; loving the fact I had no dishes or dirty kitchen to clean up. When I went to throw the box in the bin I noticed the Franchise Opportunity Available ad on the side of the box, after investigating what being a Domino’s franchisee entailed I knew it was the right business for me.
Since purchasing the store I have become a keen benefactor for countless local community groups. Locally owned and operated, I strongly believe in giving back to the community which has chosen Domino’s as their number one pizza provider and lending a helping hand where I can. It’s about being in touch and understanding the people who live and work in the community you operate in. If you are not involved in your local community, then how can you get to know your customers?
My store has become well known for our sponsorship of the Kingaroy Junior Small Sided Soccer Carnival. With our sponsorship it went from being approx 40 players to 40 seven player teams. At the event we sold almost 300 personal pizzas in less than four hours and all players received a Domino’s participation medallion and goodie bag. The smiles on the little ones faces, who were probably getting their first medal, was priceless. Appreciation was evident from all clubs and players who took part on the day and I was being called Mrs Domino’s by the end of the day.
Domino’s supports my store a little differently than a city store. My Regional Managers aren’t just 30 min away, they are 3 hours away. However I know they are always only a phone call away, if or when any problems arise. The IT support I receive is a godsend, it’s great to speak to someone instantly and know that nine times out of ten they can fix the problem over the phone. Domino’s is a strong well-known brand, who operates a proven system which provides me all the training and support I need to make my store the best it can be.
What I enjoy most about being a franchisee is waking up every morning having the security of a well known brand name behind me. At the end of the day, what more could I ask for from a franchise? Being a Domino’s franchisee I get piece of mind as well as being able to work for a fun, fast paced company and reap the benefits of my hard work.

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