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“Franchisor of the Year” franchise was ideal choice for Hairhouse Warehouse franchisee

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An Australian Franchisee Case Study


Name: Matthew Griffin
Location: Townsville, Queensland
Franchise: Hairhouse Warehouse

Franchisee Matthew Griffin tells us what it is like being a franchisee of the 2012 Franchisor of the Year, Hairhouse Warehouse.

Why did you go down the franchise route?
I needed a business model that had strong processes in place, good brand awareness, a clear direction, good marketing support and of course had great buying power allowing for high profit margins.

And why did you choose Hairhouse Warehouse franchise?
I have a solid understanding and interest in the hair and beauty industry. In Australia, Hairhouse Warehouse is the market leader in the industry and continues to grow. It was clear that this franchise was the right choice for me.

What did you do before taking up your Hairhouse Warehouse franchise?
I am a qualified hairdresser; I am also an authorised distributor for major international hair care brands such as L’Oreal Professionnel, Redken and Kerastase within the North Queensland region.

How did you raise the finance?
Prior to entering the franchise, my wife and I worked hard to pay off our house and other investments before borrowing against these assets.

What training and support did you receive initially and on-going?
The Hairhouse Warehouse franchisee induction program is a balance of practical hands-on training and theory relevant to managing a successful franchise.

Ongoing support is then provided on a needs basis. I need minimal support, which allows me to help other new franchisees coming into the Hairhouse Warehouse group.

What is a typical day for you as a Hairhouse Warehouse franchisee?

  • Wake up to phone calls from staff and store managers
  • Play with my kids as they wake up in the morning, make there lunches for school and then I am out the door by 7.45am every day. My wife’s day then kicks in
  • I am in store early to follow up emails with suppliers, my area manager, local area marketing (TV and Radio) etc
  • Review weeks KPI’s results
  • Receiving pallets of stock in off site storage facility
  • Moving stock around to stores
  • Merchandising the stores (always changing around)
  • Meeting suppliers
  • Answering my mobile phone continuously
  • Serve customers with a smile every time
  • Being the face of my businesses
  • Meeting up with my store managers and area manager
  • My day always goes VERY quickly, I then go home by around 6-6.30pm and play with my kids, eat dinner with family. Myself and I then get our computers out and start doing paper work (weekly invoices, payments, wages etc) this is our time together but we love it

What challenges have you faced?
The biggest challenge is finding the right staff for my business. I manage more than 28 employees over two stores (with a third opening next month) so it’s important that any new additions to the team are reliable.

As a hairdresser myself, ensuring that the quality of service remains high is important, so I don’t just employ anyone. In fact, I’ve been known to recruit staff from the UK in order to maintain the high level of service my stores have become known for.

Has becoming a franchisee changed your life, if so how?
Yes, I have NEVER worked so hard in my life. I work seven days a week most weeks, but the income is great and allows for a nice lifestyle for my family.

What advice would you give to someone thinking of buying their first franchise?
Be prepared to work hard and I would recommend picking a franchise industry that you have some knowledge of, this will make your life a lot easier and more profitable.

What are your plans for the future?
Opening my third store next month; so my life will only get busier and busier. This is my life at the moment.

Would you do it again?
YES… Bring it on… I love the hair and beauty industry.


Contact: Dean Salomone, National Franchise Manager

Phone: 0451 370 060

Email: [email protected]