Australian Franchise News – 09-11-11
Nanotek Car Cleaning has scored a place among Anthill’s Top 50 in its 2011 Annual Cool Company Awards, a national program developed in 2006 to recognise Australian companies that are doing things differently to bring about positive change.
Over 700 aspiring ‘cool companies’ were nominated for the 2011 awards, making ‘The Cools’ one of Australia’s largest business awards programs. The winners will be announced at an award’s function on Thursday 24 November 2011 and published on AnthillOnline.com.
“Judging takes into account far more than mere business variables, such as revenue and wealth.” said James Tuckerman, Editor-In-Chief, Anthill Magazine. “The criteria is geared to consider other qualities, from the disruptive nature of the product or service to the culture of the organisation.”
“A field of hundreds was examined (and cross-examined) before our judges were able to isolate three Finalists for each of our seven categories.”
“The recognition just keeps coming!” said Nanotek CEO, Jim Cornish. “This is great for our franchisees and really confirms the validity of our new brand and it’s positioning.”
And that positioning is reflected in Nanotek’s latest print campaign which is due to hit newstands in the latest issue of Top Gear Magazine in December.
“Our franchisees are around ‘cool cars’ a lot, which I guess goes hand in hand with being a ‘Cool Company’!” said Jim. “Because of the superior finish of the Nanotek service, we get to do a lot of motor shows and new model launches for manufacturers, so if you love cars it’s definitely a ‘perk’ of owning your own Nanotek franchise.
Nanotek’s ‘Cool Company’ listing follows being named earlier this week as ‘The best innovative technology in auto business’ at the largest motor show in Southern Russia, ‘MOBI 2011’.
Nanotek Car Cleaning
Nanotek uses spray-on liquid polymer nano technology that encapsulates, lubricates and lifts dirt from the paint surface resulting in a high quality finish and a protective polymer coating that lasts up to six weeks. The process requires no water which means that Nanotek can clean a car anywhere (and saves 180L of water per wash based on Sydney Water figures).
Originally founded in Australia in 2004, Nanotek now operates in more than 12 countries around and the world (most recently launching in Belgium and Luxembourg) and is one of the most awarded franchise systems in Australia.
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