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Melbourne, Australia

RFG franchises raising dough for bushfire victims

Australian Franchise News – 22-04-09


With thousands of bread rolls, colourful donuts, delicious cakes and steamy coffees sold on Valentine’s Day, Retail Food Group (RFG) raised $105,831.38 for the Australian Red Cross Victorian Bushfire Appeal.
Owned by RFG, the Donut King Brumby’s Bakeries, Michel’s Patisserie and bb’s cafe stores across the nation banded together to raise the much needed funds to support the charity.
RFG CEO Tony Alford said he could not thank Australians enough for “eating so generously” and helping RFG’s 1,000 plus stores raise the money.
“RFG would like to thank our hungry and generous patrons who visited their local Donut King, Brumby’s Bakery, Michel’s Patisserie or bb’s cafe to help us raise in excess of $100,000 for the bushfire ravaged communities,” he said.
“It’s not everyday that a customer has the opportunity to enjoy a donut, coffee, cake, pie or a range of other drinks and treats and know that such a purchase will financially assist a community in distress.
“Over 1,000 Donut King, Brumby’s Bakeries, Michel’s Patisseries and bb’s cafes donated their time and their profits to help us raise this money, and we are very proud that our franchisee community has rallied to assist such a worthy pursuit.”
Retail Food Group Limited is a leading Australian retail food brand manager and franchisor. It is the franchisor and intellectual property owner of the Donut King, Michel’s Patisserie, Brumby’s Bakeries and bb’s cafe systems.

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