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Melbourne, Australia

San Churro opens new generation concept store

Australian Franchise News – 31-10-14


Leading Spanish chocolate cafe, San Churro, proudly made way for its next generation concept store with a brand new opening at 271 Brunswick St, Fitzroy.

 The new concept store replaced the first ever San Churro store (located at 275 Brunswick St) which opened in March 2006, as a demonstration of the brand’s evolvement. The new store will be a company-owned store.

 Designed to test new product and service innovations as well as pilot a whole new brand experience, the concept store’s features include: 

  • A new look and feel that maintains its Spanish-heritage design and architectural references in a modern way (lighter and brighter than previous designs)
  • New oven that will allow San Churro to deliver Spanish empanadas – its first foray into a savoury food offering
  • New counter design, ice cream cabinet (with 12 flavours) and large cake & truffle fridge
  • Complete table service, no menu boards in store – a unique offer to competitors
  • Trialling new desserts (deep fried ice cream) 
  • Trialling new brand partnerships, initiated with a wifi photo printer from Kodak Alaris that allows customers to print their San Churro celebration photo from their phone 

 As a rapidly growing business, San Churro has grown from one store in Fitzroy in 2006 to 40 stores nationally in 2014, with a value of $50million. 

 To celebrate the launch of the new opening, San Churro held a  fiesta on Thursday 23rd October from 6-9pm. The evening offered a true taste of Spain including, live music, complimentary beer and wine, delicious canapés, along with other delights. Invitation attached.