Australian Franchise News – 23-06-10
Any way you slice it, beef is fast becoming a top choice for quick-service and fast-casual restaurants looking to surpass the competition.
As we ease our way out of an economic downturn, premium beef sales at fast food restaurants are on an upswing. Perhaps because of optimistic news that the country is on the cusp of recovery, consumers seem to be seeking out more quality and better value when they eat out – and they’re willing to pay for it.
In recent times, the fast food market has been inundated with premium beef menu additions: McDonald’s ‘Angus Burger’ and Hungry Jack’s ‘Angry Angus Burger’ are prime examples of fast food giants attempting to capture a slice of the in-between ‘fast-casual’ dining market.
However one Australian fast food retailer has been serving up prime quality beef for the past decade – Australia’s Favourite Roast & Grill – Bucking Bull.
Bucking Bull is a national food franchise with over 30 outlets currently located across the country. Upon opening in the late 90’s, the original Bucking Beef menu was shaped around traditional, rack-roasted beef, lamb and pork.
Over the past 10 years, Bucking Bull has mastered their unique technique to serve up tender and tasty roast meals, burgers, sandwiches, subs and spuds.
The innovative food chain presents whole cuts of meat to the customer, as part of their successful visual merchandising and practice in food theatre to greater appeal to the senses.
For the burger giants, part of the sales push with premium beef menu items is convincing consumers that they are indeed getting what they pay for. And that means upping the ante in terms of quality. At Bucking Bull, the consumer is guaranteed true, 100% real beef – carved directly in front of them and served in their choice of meal, burger, sandwich, sub or spud.
Part of the sales push with premium beef menu items is convincing consumers that they are indeed getting what they are paying for. And that means upping the ante in terms of quality.
While it’s true that customers appreciate quality and great flavour, does all of that fall by the wayside when it comes to price points? Not necessarily.
“During this tough economic time, people want to know they’re getting a great product at an affordable price,” says Managing Director, Stuart Beechen.
The economic challenges of the last few years have certainly affected many businesses, “But we feel it’s a temporary glitch. Therefore we are keeping the quality high instead of lowering it. We don’t want to compromise on quality and taste. We feel it would be deteriorating our brand in the long term”, says Beechen.
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