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Do’s and don’ts of advertising and marketing

When putting together marketing and promotional materials, you need to make sure that any statements relating to your products or services should be true and accurate and able to be substantiated. There are substantial fines for business engaging in false advertising that misleads consumers, and there is no defense that…
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Australian Franchise Awards 2017

Winners from the national categories in the 2017 MYOB FCA Excellence in Franchising Awards are: Australian Established Franchisor of the Year – G.J. Gardner Homes Australian Emerging Franchisor of the Year – Soul Origin International Franchisor of the Year – Fastway Couriers Multi-Unit Franchisee of the Year – Ryan Willsher,…
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Protecting a business idea

By George Yammouni, CEO of the Bathroom Werx Group The first thing to do is to make sure that you only discuss this idea with people that you trust. And you are going to have to trust a few people as you go about making sure that this idea is…
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Top 10 tips for becoming a franchisor

BE AMAZING. You should be the best and offer amazing results in your business if you’re thinking about franchising. So when you have lines going round the block every day then you are probably ready to think about franchising. If your competitors have lines going round the block and you…
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Existing franchise opportunities for sale in Australia

There is another option to starting a franchise business in Australia other than investing in a new one. Have you considered buying an existing franchise, otherwise known as a franchise resale? Franchise resales are in abundance, and it may be very worthwhile looking at this option. However, you need to…
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Trends in Australian franchising

Australia is a multicultural society. Australia is willing to experiment with new products and cuisine when it is delivered in a professional and high-quality manner. Australia proudly states to the world that 14% of the gross domestic product (GDP) is represented by the revenue generated from the franchise sector. Many…
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Franchisee support

It is not simply enough to sell franchises and then sit back and watch the money come in. You need to make sure that you are fully supporting your franchisees and managing them accordingly. Being there for them 247 will help you to build a fruitful relationship with them. You…
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Terms and Conditions

TERMS AND CONDITIONS OF USE Version last amended 19th December 2006 1. Acceptance We, Interactive Franchise Marketing Limited, a company incorporated under the Companies Act in Scotland , having its registered office at 144 West Regent St , Glasgow (Company No. SC176938) trading as whichfranchise (“WF”) provide this website whichfranchise.net.au…
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Marketing your franchise opportunity

Before you start marketing your franchise opportunity, you need to look firstly as what you are offering franchisees i.e. what your franchise opportunity is. Doing this should help you to put together a profile of the right franchisee for you. This in turn should help you to create a franchise…
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Why become a franchisee?

We know that franchising is a great way of getting into business for yourself but to help you to see the benefits of becoming a franchisee, we have outlined below the main advantages. Less risk – franchising suits those who want to be their own boss but are reluctant to…
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