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Melbourne, Australia

RFG franchise named creme de la creme

Australian Franchise News – 26-10-12


Food brand giant Retail Food Group (RFG) has been awarded for its expertise in coffee roasting and crema talent at the recent annual Golden Bean Roasting Competition.

Blends from RFG’s Michel’s Patisserie and Donut King Brands battled for the finest brew against a host of coffee royalty to bring home four awards.

RFG is a leading Australian food brand manager, franchisor and wholesale coffee roaster who also owns the successful Brumby’s Bakery, Esquires coffee Houses, bb’s café, Pizza Capers Gourmet Kitchen, Crust Gourmet Pizza Bar, Evil child, Roasted Addiqtion and Barista’s choice.

Michel’s Patisserie has reaffirmed its commitment to delivering outstanding quality coffee, taking out one Gold Medal and one Silver Medal, and was also named Runner Up in the overall category. Donut King also took out a Bronze Medal on the night.

The Golden Bean Coffee Roasting Competition is now the largest coffee roasting competition in the world, created to recognise and reward the champion coffee roasters in Australia each year.

The 1100 coffee entries are brewed by some of the best baristas in the country and then blindly scored by a room full of judges, the top 20 coffees in each category are then produced a second time to an additional panel of eight judges ensuring that only the very best coffees get through

RFG Gary Alford, Head of Manufacturing & Wholesale said the awards reflected the dedication and expertise of RFG’s expert coffee roasting team.

“We are committed to delivering quality coffee for our customers, and RFG recognises that the perfect cup of coffee relies on the quality of the coffee blend and extensive roasting expertise,” he said.

“RFG is committed to training staff across each and every one of our stores to produce excellent coffee every time, ensuring that our customers can expect a consistently excellent product every visit.

“Our 2012 medal haul at this year’s awards is an amazing achievement at a competition that is the largest of its kind in Australia and one of the largest in the world.”

The awards were won in the following categories:
Michel’s Patisserie – Runner Up – Overall Franchise/Chain Winner
Michel’s Patisserie – Gold Medal – Chain Store/Coffee Franchise (Milk Based)
Michel’s Patisserie – Silver Medal – Baristas Choice (Milk Based)
Donut King – Bronze Medal – Chain Store/Coffee Franchise (Milk Based)

Retail Food Group is a leading Australian retail food brand manager, franchisor and wholesale coffee roaster. It is the franchisor and intellectual property owner of the Donut King, Michel’s Patisserie, Brumby’s Bakery, bb’s café, Pizza Capers Gourmet Kitchen, Crust Gourmet Pizza Bar and Esquires Coffee Houses franchise systems with circa 1,350 outlets.

In addition, the Company roasts over one million kilograms annually of proprietary coffee products via the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s
Choice coffee brands.

Request information on franchise ownership of Michel’s Patisserie franchise